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How do you advertise on WeChat?

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How do you advertise on WeChat?

How to apply?

  1. Verify your WeChat Official Account.
  2. Apply for the right to advertise on WeChat by going to the backend of your official account, and click on 广告主 to apply.
  3. Once you got approved for 广告主 (right to advertise on WeChat), you can then create campaigns via the WeChat Official Account backend.

What is Circle of Friends in WeChat?

The Chinese translation of Moment is known as “Friends’ circle”, which means users can share and get access to accepted WeChat friends’ information, creating an intimate and private communicating circle within the users’ choice of close friends.

What are WeChat moment Ads?

Using WeChat Moments Ads allows brands to redirect users to other WeChat features without any additional costs. The entire WeChat ecosystem can be used for redirecting users who click on the ads towards Official Account, H5 landing pages, location based services, Mini Programs, and many more.

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How does the WeChat algorithm work?

WeChat uses two different algorithms to filter images in Moments: a visual-based algorithm that filters images that are visually similar to those on an image blacklist and an Optical Character Recognition (OCR)-based algorithm that filters images containing sensitive text.

Can you see if someone read your message on WeChat?

WeChat values our users’ privacy. In an effort to ensure maximum privacy, we do not provide read receipts or any way to see whether or not your message has been read.

How do you know if someone hide their moments on WeChat?

How to know if someone hid their WeChat Moments from me – Quora. Go to that persons profile, and click on their album. If they have blocked you, you will see their cover photo, and below that, you will see a blank white space with a feint gray divider line.

How do moments work on WeChat?

WeChat Moments are accessed via the ‘Discover’ tab on the WeChat homepage. In this tab, users will be able to click on ‘Moments’ to view recent updates from their friends. Essentially, then, a Moment is like a Facebook post, and a Moments feed is like a Facebook timeline.

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Does Chinese government spy on WeChat?

Due to WeChat’s popularity, the Chinese government uses WeChat as a data source to conduct mass surveillance in China. It also found that Tencent did not recognize online threats to human rights, did not disclose government requests for data, and did not publish specific data about its use of encryption.

What is WeChat business?

Businesses can set up three types of accounts on WeChat: subscription accounts, service accounts, and enterprise accounts. Service accounts let you send up to four messages per month and offer a wide range of services such as WeChat Stores, WeChat Pay, instant customer service, and GPS among others.

What is WeChat advertising and how does it work?

WeChat advertising is the Tencent program enabling companies to display promotional messages on users timeline or at the bottom of WeChat Official Account articles. WeChat ads enable brands to grow WeChat Official Account followers, drive traffic to website and generate App downloads.

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How much does it cost to advertise on WeChat in China?

In Shanghai and Beijing, they leveraged 600 individual accounts, each with at least 500 friends. The price of posting on individual’s moments ranged from 10 RMB to 400 RMB per post. Advertising through such a network enabled to reach over 300,000 WeChat users. However this was a very manual process.

How often can I See my Moment ads on WeChat?

Currently following your public account, already using your APP, collected a WeChat coupon from ads within the past year, showed interest in your previous ads during the past year, remove users who are not interested in your content Individual users can see up to one Moment ad every 48 hours.

How to advertise on WeChat key opinion leader?

WeChat Key Opinion Leader advertising – learn more by clicking here. For all type of WeChat ads application, you can reach out via [email protected] or by filling this form. The first and most familiar method of WeChat advertising for Western marketers is to promote on WeChat moments.