What is long-form marketing content?
Table of Contents
- 1 What is long-form marketing content?
- 2 What are examples of long-form content?
- 3 Why is short-form content important?
- 4 Is content length important?
- 5 How do you promote long form content?
- 6 What is long and short form work?
- 7 What are the Seo benefits of long form content?
- 8 Is longer or longer content more effective?
What is long-form marketing content?
Long-form content is content that offers a lot of information and/or great depth of information on a given topic. Minimum length should range anywhere between 700 and 2,000 words. Sometimes long-form content is gated, meaning that the audience must submit personal information before being able to access it.
Why long-form content is important for SEO?
Longer content creates the conditions necessary to reap numerous SEO benefits. Google rewards sites with higher dwell time. Long-form content increases dwell time. Because longer-form content tends to be more comprehensive, it keeps people’s attention for a longer period of time.
What are examples of long-form content?
What is long-form content vs short-form content?
| Short form content | Long-form content |
|---|---|
| Short blog posts (under 1,000 words) | Lengthy blog posts (more than 1,000 words) |
| Infographics | Guides and tutorials |
| Social media posts, including snackable video | Ebooks and whitepapers |
| Podcasts |
What are the benefits of long-form writing?
Here are some benefits of writing long-form content:
- It improve the search engine rankings for your content or blog.
- It increases the reader to engage and also helps time on page for SEO.
- It increases the engagement and more social shares.
- It builds authority for your brand or agency.
Why is short-form content important?
It helps communicate to those with a short attention span, hence why it is so effective on social media. It is quicker and less resource-intensive to produce in comparison to long-form content. It is easier to read and consume and, in many cases, is easier to make mobile-friendly.
What does long form work mean?
Long form works are italicized. Titles of books, plays, newspapers, movies and TV shows, operas and other long pieces of literature or artwork. Quotation marks surround the titles of. short stories, poems, journal and magazine, articles, songs, fairy tales, and shorter works or compositions.
Is content length important?
While there is certainly good evidence that content length correlates to rankings, it’s not the most important factor. The reason for this is because the content length is often inversely correlated to content quality. In many cases, people are looking for concise and valuable content rather than long explanations.
Is long-form content popular?
A Buzzsumo study analysed the social shares of over 100 million articles. They found that among the top 10\% most popular articles, long-form posts got the most shares. In other words, there are a lot of short articles and blog posts out there.
How do you promote long form content?
There, we walk you through how one content pillar can produce 269 content assets.
- Go Beyond the Headline.
- Create a Short Video Introducing the Topic.
- Create a Bunch of Related Images.
- Call Out the Contributors.
- Call Out the Stats.
- Use Long-Form Friendly Platforms.
What is long and short form?
Long-form content is typically 2,000 words or more. This type of material is usually seen as whitepapers, e-books, and how-to guides. Short-form content is typically any written copy that is around 1,000 words. Things like social posts, blog posts, and emails are great examples of short-form content.
What is long and short form work?
The most basic way we can explain long form vs short form work is this: Long form is longer and requires critical thinking; short form is short and can be skimmed or scanned.
What is long-form content and why is it important?
In fact, it’s an essential part of the pillar content strategy. But the most important reason to create long-form content is to give readers something they’re looking for.
What are the Seo benefits of long form content?
The SEO Benefits of Long Form Content Longer Content Produces Higher Search Rankings. Simply put, studies show that longer content dominates page one of search rankings. SerpIQ ran a study charting the top 10 results in search queries by content length.
What is long-form copy and why does it matter?
Long-form copy can significantly outperform shorter forms of content when your readers need more education about your products or services. This is because long-form content provides more space to share your information, and you will see this used a lot on product description pages and new product launches.
Is longer or longer content more effective?
Longer Content Produces Higher Search Rankings. Simply put, studies show that longer content dominates page one of search rankings. SerpIQ ran a study charting the top 10 results in search queries by content length. The first result typically has 2,416 words and the 10th result has 2,032 words.