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What is WeChat official account?

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What is WeChat official account?

What are WeChat Official Accounts? WeChat Official Accounts are the WeChat equivalent of a Facebook page: they are an interface a brand can use to: Gather followers. Send them push notifications. Redirect them to a website/e-commerce.

Why do you need WeChat official account?

Official accounts provide a formal way for companies to interact with their customers thru WeChat. Since WeChat has become so ingrained in Chinese society, there are few organizations that can ignore it, with all local companies pretty much now having some kind of presence on the platform.

What is WeChat mini program?

WeChat mini-programs are “sub-applications” within the WeChat ecosystem. They enable to provide advanced features to users such as e-commerce, virtual store tour, task management, coupons, and other services.

What are mini programs?

Mini-programs are little downloadable apps that run inside another larger app, like WeChat. They might be tiny but they are taking over the iOS and Android app ecosystems in China. Whether you’re looking to pay bills, play games, order a taxi or book a doctor’s appointment, there’s a mini-program for it.

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What are official accounts?

Official Accounts are designed more for customer support and to broadcast information to a company’s followers and userbase.

How do I create a WeChat official account?

2. How to create a WeChat Official Account

  1. Go to the WeChat Official Accounts Platform.
  2. Choose either Service or Subscription Account.
  3. Create a User Account.
  4. Select Mainland China as your Region.
  5. Fill in your organization details.
  6. Select Authentication Method.
  7. Fill in your WeChat account Profile information.
  8. Verify.

What is WeChat marketing?

What is WeChat marketing? WeChat lets brands, individuals, and companies to create WeChat Official Accounts to help them promote their businesses. Once they have an account, users can follow them and be notified whenever they post — which is similar to Facebook.

Why should a business create a mini program for WeChat?

The aim of the mini-program is to create a friendly, efficient, and consistent user experience within the WeChat ecosystem. Every effort has been made to cater to a range of needs. There’s no need to download or install a mini-program in order to use it.

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Which of the following are mini programs?

Answer: Windows contains mini-programs called gadgets, which offer information at a glance and provide easy access to frequently used tools.

How can I use mini program in WeChat?

Similar to chats, you can also pin a Mini Program to the top of your WeChat homescreen. To do that, simply tap the dots in the top right corner of your screen within your Mini Program of choice and select “Display on Top.” Finally, Android users get the added bonus of being able to pin Mini Programs to their desktops.

Where is the mini program on WeChat?

How to Find WeChat’s Mini Programs:

  1. Type 小程序示例 into your WeChat search bar. The Chinese phrase means ‘mini program example’. You can long press to copy and paste it.
  2. Click on the first result and enter the example mini program.

Can I share mini programs on WeChat Moments?

In addition, users and official accounts cannot share Mini Programs on their WeChat Moments, which is the WeChat user’s news and social networking feed. The sharing function is limited to group and individual chats. At the time of writing the original article, it was not possible to create games on WeChat Mini Programs.

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What is the difference between WeChat Pay and a WeChat app?

Unfortunately the same is true of a WeChat App, you will only be able to use WeChat Pay as a payment method. At the moment, the Mini Programs are only available in Chinese, whereas a WeChat App can be in any language you want.

What are WeChat e-commerce mini programs?

One of the perks of WeChat E-commerce mini programs is the integration with WeChat Pay. This integration makes easier and faster the purchase process as the user does not have to log in between different platforms to complete the payment. Where to find WeChat Mini Programs?

Why do users in Tier 2 and Tier 3 cities use WeChat?

This means that users from second or third tier cities are more likely to use the company’s Mini Program rather than the company’s Mobile APP. This data suggests that users in tier 3 or 4 cities gained access to the internet and WeChat later than users in tier 1 cities.