Why are Harleys not selling?

Harley-Davidson expects to see $42 million in restructuring costs this year, with more expected in 2021. Declining sales, dealership closures, and supply constraints have forced factories to cut back production, resulting in the loss of 140 jobs last month, which is in addition to the 700 job cuts just announced.

Are Harley-Davidson sales declining?

The company said its North American motorcycle sales were down 15\% in the quarter and 18\% for the full year. Worldwide, it exited 39 markets in 2020, and its bike sales were down 17\% for the year.

Why are Harleys so unreliable?

Another reason for Harley’s reputation for unreliability is the rigorous riding habits of owners. In riding motorcycles, no one comes close to Harley owners. Harley owners ride their bikes a lot. In fact, it is not strange to see a Harley with over 50,000 miles in a year after multiple cross-country runs.

Why do people still ride Harleys?

Legacy. Probably the number one reason why most people prefer Harley motorcycles is the legacy so rounding the brand and its bikes. Founded way back in 1903, the brand enjoys its place as the oldest, continuously operating motorcycle company in the United States. It has over 116 years of experience under its belt.

Why are Harley dealerships closing?

At a time when many dealerships are growing due to unprecedented demand, all things still must end for some. Powersports Business has previously reported numerous Harley-Davidson dealership closings as the company reworks its network to better align with its Hardwire strategy to remain competitive.

Why are Harleys losing value?

That said, Harleys have a better depreciation rate than most motorcycles. Strong demand, limited availability, and reliability allow Harleys to depreciate slowly and command better resale prices.

How much does a Harley-Davidson sales person make?

Average Harley-Davidson Salesperson yearly pay in the United States is approximately $52,519, which is 10\% below the national average.

How long will a Harley last?

Harley-Davidson motorcycles can last for well over 75,000 miles if well-maintained and ridden responsibly and there are many Harleys on the road with over 100,000 miles on them. Based on an annual mileage of 4,000 miles, one can infer that a Harley Davidson can last for more than 25 years.